Challenge

Search for suitable contacts and their contact details
Cercli is a modern platform that helps companies manage and pay their global workforce. With a multi-step sales process - consisting of email campaigns, LinkedIn activities and cold calls - Cercli's sales team faces the daily challenge of always being provided with high-quality leads and complete contact data.
Prior to working with Venta, Cercli relied on a combination of tools, including LinkedIn Sales Navigator, Apollo and Rocketreach, to build lists of potential customers. However, this approach presented several hurdles:

• Time-intensive processes: Switching between different tools and manual data transfer resulted in significant time loss.
• Time-consuming research: Building lists and searching for suitable contacts required a lot of work and put a strain on the team's efficiency.
• Incomplete and inconsistent data: The quality of contact data was often inadequate - many records contained missing or incorrect information, slowing down the sales process.

These challenges required a solution that could automatically provide the sales team with the right contacts and comprehensive data records. The following requirements were crucial:´

• Automatic selection of relevant contacts: Identify the best contacts to target companies.
• Creation of complete data sets: LinkedIn profiles, email addresses, phone numbers and addresses at a glance.

Solution

To solve Cercli's challenges, Venta was implemented as a central end-to-end solution. Venta replaced the previous, fragmented tools and enabled seamless and efficient sales support.
The main benefits of Venta for Cercli:

• End-to-end solution: Venta simplifies the entire process by providing companies, contacts and full contact details in a single system. Switching between different tools and the associated loss of time is a thing of the past.
• Automatic AI contact picker: Thanks to advanced AI technology, Cercli's sales team can enter job titles and requirements in natural language. Venta then analyzes a company's employee structure and automatically selects the contacts that best match the requirements.
• Best data quality: Venta integrates data from ten different providers and uses real-time website scraping to ensure consistent and high-quality contact data. As a result, Cercli's sales team always receives the most accurate and up-to-date information.

Results

By implementing Venta, Cercli was able to fundamentally optimize its processes and outsource the entire data research to Venta. This led to noticeable improvements in efficiency and quality:

• Significant time savings: Venta researches and enriches over 500 contacts per month with the required contact data. This saves the sales team more than 20 hours per month, which can be invested in building relationships.
• Finding relevant contacts: Venta delivers one or more suitable contacts for over 90% of target companies, which significantly increases the effectiveness of the sales process.
• Excellent data quality: Complete information such as email address, telephone number and LinkedIn profile is available for 82% of all contacts. This enables a targeted approach and increases the success rate when making contact.

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“We have tested numerous data providers and tools, but none were as comprehensive as Venta. Finally, we no longer have to switch between different systems. Our sales team now always has enough leads with the right contact details and can concentrate fully on contacting new leads.”
Akeed Azmi, CEO cercli

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