Challenge

Finding the right companies as quickly as possible

ARNO has been a reliable partner for over 75 years in various sectors, such as electronics and cosmetics. To continue growing, they aim to expand into new markets like dietary supplements and orthopedic products—emerging areas with great potential.

There are key challenges involved:

Identifying suitable companies: ARNO has clear qualification criteria that are not represented in any database. Relevant companies in each industry are those that:

• Manufacture physical products
• Sell directly to end consumers
• Are already active in retail

Reaching decision-makers: Finding the right contacts within these companies is time-consuming and complex.

To make these processes more efficient, ARNO was looking for a solution that:

• Automatically identifies suitable companies,
• Offers precise filtering options, and
• Provides relevant contact information to support the sales team effectively.

Venta’s AI enrichment provided exactly the solution that met these requirements.

Solution

Venta enabled ARNO to efficiently and strategically reach new target audiences. With the use of the software, ARNO was able to independently launch campaigns covering the entire process, from identifying potential customers to qualified outreach.

Finding the needles in the haystack

Together with Venta, ARNO initially created a broad list of 7,000 potential companies active in the relevant industries within the DACH region. Thanks to the precise filtering capabilities of the tool, the relevant 10%—approximately 700 companies—were quickly identified. Venta also provided detailed information, such as the products and retail presence of these companies, and helped find the right contacts, such as retail managers.

Efficient Preparation for Sales

Venta supported ARNO in creating personalized messages for reaching out to these companies. The software prepared all relevant materials, allowing the sales team to make only final adjustments before starting their outreach. This saved valuable time and resources and increased effectiveness.

Personalized Outreach through Tailored Messaging Campaigns

A highlight was the execution of a direct mail campaign using Venta:

• Each potential customer received a personalized, custom-made message, designed to look handwritten.
• Instead of broad-based outreach, ARNO, with Venta, focused on targeted, personal communication that stood out from traditional campaigns.

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Results

Within a short time, ARNO was able to reach its key target audiences with Venta.

• 750 contacts in no time: Within just three months, ARNO, with the help of Venta, identified and reached out to 750 relevant contacts.
• Massive time savings: Thanks to the extensive automation of the processes, ARNO saved approximately 600 hours of manual effort—time that could be used for strategic tasks instead.
• High response rate: 5% of the contacted leads responded—a remarkably high rate for completely cold outreach.

These results demonstrate how Venta not only supported ARNO in efficiently reaching their target audiences but also provided clear added value in terms of time savings and effectiveness—a decisive competitive advantage in the sales process.