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Our latest thoughts on AI, sales and marketing

Sales Insights

Generative AI in Account Based Marketing

Account Based Marketing (ABM) is a precise and effective B2B strategy that targets sales and marketing activities to key customers. Integrating Generative AI (GenAI) enhances ABM by providing deeper customer insights and enabling the creation of highly personalized content at scale.

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Sales Insights

AI based marketing as a lead engine for agencies

Managing the balance between enough projects and enough staff is a major challenge for agencies. Venta automates the process of building a predictable sales pipeline using AI, handling everything from target segmentation to campaign optimization. This allows agencies to maintain consistent workloads and focus on growth.